NM-Senate: The Primaries and the match-ups

There is much talk about the New Mexico Senate race, about how this is one of the top pick-up opportunities for us in 2008, but considering this, there has been a surprising lack of analysis of the primary fields (this is especially true of the Republican field). It is very important to take a good look at both fields and look at what is each one's strengths, weaknesses, and get a good insight into what the general election might look like depending on who is running.

The Democrats 

Most of us are already pretty much aware of how the Democrats stack up with each other, and pretty much understand where their primary will go, but for the hell of it, let's look at it again: 

Tom Udall – Udall is generally seen at the frontrunner for both the Democratic primary and the General election. In the primary Udall's strengths include strong support from both the national and state party, strong enthusiasm from the grassroots, electability, a solid base of support from the Democratic stronghold in the third district and state-wide recognition from being attorney general. His possible weaknesses include his lack of running for a competitive race leaves him feeling complaciant.

 Martin Chavez: Chavez is the underdog, decidedly in the primary and less obviously, in the general election. His main strengths in the primary include his ability to claim that he is an “outsider” candidate, that he has run in a competitive city and managed to win, thus giving him some experience in competitive elections. His weaknesses are that his support among the Democratic base is both shallow and narrow, local Democrats don't like him; he already lost a statewide election to a relatively unpopular governor, his fundraising base is limited (more so with Richardson's state organization likely to work against Chavez); and the only possible avenue to grant him victory is to smear Udall which will further harm his campaign. Chavez is the “Republican-lite” candidate.

 Tom Udall is the odds-on favorite to win the primary, because he has a much wider and deeper base of support among Democrats than Chavez and has a much better fundraising advantage, and polls and money tend to move each other.

 The Republicans

This is the race which is not quite as clear-cut as the Democrats. There have been many people who seem to think Steve Pearce is favored to win the nomination, but just how accurate is that? Let's look into it:

 Steve Pearce: Well, like I mentioned above, Pearce seems to be considered the favorite to win the Republican primary. Pearce's major strengths in the primary include a stronger support base than Wilson with state Republicans (representing what we refer to as “Little Texas”). His weaknesses are that he has not really fought a competitive election, and while his base is good, he doesn't show the ability to make gains nor does he seem to have a very strong fundraising base. In addition to this, he doesn't appear to be electable (state Democrats agree that they would have no problem beating Pearce in November), this can very easily be used against him.

Heather Wilson: Wilson is seen as being the underdog for the nomination, yet seen as a stronger candidate in the general election (at least compared to Pearce). Her strengths in the primary include a better campaign organization and experience in winning despite being the underdog (or simply put, she's a better candidate than Pearce). Her weaknesses include a much weaker level of base support among Republican grassroots (she doesn't inspire all that much enthusiasm among the Conservative base). Wilson is essentially “Democrat-lite”

I understand why people think that Pearce is the front-runner for the nomination, but honestly, Wilson's in a much better position to win it than people . She's got a lot of experience in fighting uphill battles, and Pearce, while having a stronger support base among Republicans, is going to have a hard time expanding on it. With Udall likely to seize the Democratic nomination, Republicans are probably more open to elect their “warrior”, so to speak. I don't think I can call anyone the true “favorite” here, but my gut tells me that Wilson is going to win the nomination.

 General Match-ups

 Tom Udall vs. Steve Pearce: This is basically the clash of the bases, and Udall is heavily favored to win this fight. Plainly put, they both faced the same type of challengers in 2004 and 2006, throwaways, yet Udall took 69% and 75% respectively while Pearce only took 60% in both elections. Udall's support base is stronger, he is going to be better financed, and he starts off with a solid lead. Pearce doesn't have the campaigning skills nor the financial organization to match Udall, period.

 Martin Chavez vs. Steve Pearce: This is Republican-lite vs. Republican, with Pearce slightly favored to win. Yeah, I know that it's a strongly Democratic year and there are more Democrats than Republicans, but the general consensus among the liberal base is that Chavez would be the “lesser-of-two-evils” guy, thus weakening his base of support. Chavez's financial number would likely improve if he won the Democratic nomination, but he still would likely have less money than Pearce (of course the DSCC would be more than able to make up the difference and then some). If you can't count on your base to vote for you, it makes it difficult to win. Chavez might be able to make up the difference with moderates and independents, but his loss in 1998 against then-Gov. Johnson, makes this argument seem less plausible.

 Tom Udall vs. Heather Wilson: This is the Democrat vs. Democrat-lite race, with Udall favored (though not nearly as heavily as the Udall vs. Pearce one). Basically Wilson suffers from base-skepticism (much like Chavez does). The difference between Wilson's predicament and Chavez's predicament is that she is a much better candidate than Chavez in that she can probably rally her base to vote against Tom Udall than Chavez would be able to to vote against Steve Pearce. Having said that, Udall, in addition to having a more solid support base than Wilson, will also enjoy a financial advantage, especially with the DSCC able to dump money into the race. The real danger that Udall will face is becoming too comfortable with the lead, Heather Wilson is dangerous in that she knows how to come back from behind and she knows how to run a solid campaign. Like I said before, Udall is favored to win this race, but Wilson is definitely a threat which Udall would have to take very seriously.

 Martin Chavez vs. Heather Wilson: The battle of the lites, with Wilson the favorite to win. Here's where neither base likes either candidate, but in this case, the Democratic base dislikes Chavez more than the Republican base dislikes Wilson. Wilson, whatever her flaws, at least had the brains to not declare support for Bingaman's re-election. Wilson will have a solid fundraising advantage over Chavez, a better campaign organization, and is an adept campaigner compared to Chavez. On top of that, the only way Chavez wins the nomination to fight Wilson will be to smear Tom Udall, which will leave a lot of bitterness towards Chavez among Democrats, thus making it even harder to secure the base. Simply put, Wilson will beat Chavez if it comes down to it.

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